The Daily Mail and UK Showbiz
The Daily Mail is one of the biggest newspapers in the world. It publishes a wide variety of news, from sports to entertainment. The company tries to keep its content exclusive without compromising quality. While it offers a free version, you can also subscribe to the daily mail for an affordable price. In some cases, you can even opt to receive Unlimited Daily Mail content.
Getting attention-grabbing headlines in the daily mail can be challenging. In a world where most news is recycled inside UK showbiz, the Sun’s online edition has gone downhill very fast. There are few main writers, and the online edition seems to have few readers. Moreover, the Sunday edition never gets updated. In addition, UK showbiz news is being repeated within UK news, so there is little reason to have two separate sections.
The Daily Mail, founded in 1798, has been a staple of the UK showbiz scene for more than 100 years. It has a predominantly female readership and has long had a slew of lifestyle and fashion features. The paper has recently branched out and also has a Sunday edition.
The paper’s traffic is on the rise, but it shouldn’t be mistaken for a sign of tabloid dominance. The Times and New York Post are still way ahead of the Mail in terms of traffic. The Daily Mail is a legacy media operation and has been building a product aimed at a different demographic.
Search engine optimisation
There is a funny side to the Daily Mail’s search engine optimisation strategy. The news website’s owner has filed an antitrust lawsuit against Google, claiming that the search engine penalises publishers who do not sell enough ad space. The lawsuit has made SEOs laugh. The Mail should spend its money on editorial content, rather than on search engine optimisation.
While it is not entirely clear how much money the Daily Mail makes, it is clearly profitable. While exact figures are not released, reports indicate that revenues are outpacing expenses. The news website recently expanded its editorial presence in the United States and has been racking up expenses. The company is listed on the London Stock Exchange.
In one recent study, the Mail outperformed the New York Times in terms of traffic. It garnered 45.3 million unique visitors compared to the Times’ 44.8 million. This result prompted the New York Times to question the Daily Mail’s traffic metrics. However, the Mail was actually ranked first only if you counted traffic to its subsidiary ThisIsMoney website.